Marketing Marketplace Specialist - Dunia Dosen & Deecosystem

Join Budi Utama, a leading player in the Dunia Dosen & Deecosystem marketplace, and become part of our dynamic marketing team. As a Marketing Marketplace Specialist, you will drive growth, engagement, and brand visibility within the academic and educational sectors. Located in the vibrant city of Sleman, DI Yogyakarta, you'll have the opportunity to work in a supportive and innovative environment.

In this role, you will develop and execute marketing strategies to boost our marketplace's presence, engage our diverse user base, and increase sales. You'll work closely with cross-functional teams to ensure seamless campaign execution and analyze performance metrics to refine strategies continuously.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to increase brand visibility and user engagement on the Dunia Dosen & Deecosystem marketplace.
• Create and manage digital marketing campaigns using platforms like Google Ads, Facebook Ads Manager, and Meta Business Suite.
• Conduct market research to identify trends and opportunities, ensuring our marketing efforts are aligned with user needs and industry standards.
• Manage and optimize our social media presence across platforms such as Instagram, LinkedIn, and TikTok.
• Collaborate with the sales and product teams to promote new products and features, driving conversions and revenue growth.
• Analyze campaign performance using tools like Google Analytics and Meta Insights, providing actionable insights to improve future strategies.
• Stay updated with the latest digital marketing trends and best practices to continuously enhance our marketing efforts.
• Support the development of marketing content, including blog posts, newsletters, and promotional materials.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a proven track record in developing and executing successful marketing campaigns.
• Familiarity with digital marketing tools such as Google Ads, Facebook Ads Manager, Meta Business Suite, Google Analytics, and Meta Insights.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Creative thinking and problem-solving abilities to tackle marketing challenges.
• Knowledge of the academic and educational sectors is a plus.
• Fluency in both English and Indonesian languages.

🛠️ Keahlian

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